Branding and Marketing Support for a Mobile Auto Detail Business
This project entailed branding and marketing support for a budding mobile auto detail business based in Florida.
Client Engagement and Vision
– The client, inspired by a previous collaboration, sought assistance in branding his startup.
– Key client preferences included minimalism, checkered racing flags, and a 3D diamond-faceted luxury car as logo elements.
– The desired color palette comprised red, yellow, blue, gray, black, and white.
Creative Consultation
– Recognizing potential challenges with complexity and messaging, a consultation urged a shift towards a more straightforward approach.
– Focusing on the business name and services to prevent confusion among potential customers.
– Advised streamlining the color palette to enhance logo clarity while saving costs.
Logo Development
– Delivered five logo concepts, with the selected design incorporating DDR initials, emphasizing simplicity.
– Addressed the desire for a 3D diamond-faceted car by suggesting its use as part of the branding rather than within the logo.
3D Car Rendering
– Responded to the client’s request to transform the car from resembling a Volkswagen Bug to a more luxurious Lamborghini model.
– Modeled and rendered the 3D diamond-faceted car using Autodesk’s Maya.
Additional Collateral
– Created business cards, highlighting the integration of the 3D car as part of the brand.
– Facilitated the design and production of vehicle lettering for the client’s mobile business van, emphasizing practicality and cost-efficiency.
Vinyl Decal Production
– Leveraged scale templates to accurately design and produce vinyl decals for the client’s van.
– Utilized contour-cut printed vinyl for full-color logos and Orcal 651 decal vinyl for cut elements.
– Provided detailed mockups and shipped the completed decals to the client.
This project showcases a comprehensive approach to branding and marketing support, tailoring solutions to the client’s evolving needs while ensuring effective visual representation across various touchpoints.
Agency, Apparel, Branding, Digital, Digital Layout, Installations, Novelty Items, Package Design, Printing, Raster to Vector, Web Design