Branding and Marketing Support for a Mobile Auto Detail Business

This project entailed branding and marketing support for a budding mobile auto detail business based in Florida.

Client Engagement and Vision

– The client, inspired by a previous collaboration, sought assistance in branding his startup.

– Key client preferences included minimalism, checkered racing flags, and a 3D diamond-faceted luxury car as logo elements.

– The desired color palette comprised red, yellow, blue, gray, black, and white.

Creative Consultation

– Recognizing potential challenges with complexity and messaging, a consultation urged a shift towards a more straightforward approach.

– Focusing on the business name and services to prevent confusion among potential customers.

– Advised streamlining the color palette to enhance logo clarity while saving costs.

Logo Development

– Delivered five logo concepts, with the selected design incorporating DDR initials, emphasizing simplicity.

– Addressed the desire for a 3D diamond-faceted car by suggesting its use as part of the branding rather than within the logo.

3D Car Rendering

– Responded to the client’s request to transform the car from resembling a Volkswagen Bug to a more luxurious Lamborghini model.

– Modeled and rendered the 3D diamond-faceted car using Autodesk’s Maya.

Additional Collateral

– Created business cards, highlighting the integration of the 3D car as part of the brand.

– Facilitated the design and production of vehicle lettering for the client’s mobile business van, emphasizing practicality and cost-efficiency.

Vinyl Decal Production

– Leveraged scale templates to accurately design and produce vinyl decals for the client’s van.

– Utilized contour-cut printed vinyl for full-color logos and Orcal 651 decal vinyl for cut elements.

– Provided detailed mockups and shipped the completed decals to the client.

This project showcases a comprehensive approach to branding and marketing support, tailoring solutions to the client’s evolving needs while ensuring effective visual representation across various touchpoints.