As a graphic design consultant, I had the pleasure of working with Chunky and Friends, an innovative brand that promotes healthy eating habits and active play among children through illustrated books. My task was to create a media kit that would impress major networks like Nickelodeon and Netflix, while incorporating the book’s beloved characters.

Since the client did not have any working files for the characters, I took on the challenge of redesigning them myself. I opted for a cel-shaded look that would better appeal to young children. Starting with rough sketches, I presented my ideas to the client for approval before moving on to digitizing and refining the illustrations.

The package design was just as important as the characters themselves. I utilized a brown lunch bag template to convey the message of healthy food choices, and designed an inner box that would fit snugly inside an outer shell complete with a handle. The resulting design was eye-catching, playful, and unique, perfectly representing the brand’s mission.

My work on the Chunky and Friends media kit not only helped to showcase the brand’s character designs, but also highlighted the importance of healthy eating and active play for children. With a new and improved look, the brand was able to present itself to major networks in a professional and engaging way, which ultimately led to increased exposure and potential partnerships.